We have had the industrial age, we have had the information economy. But now for something different: "the care economy", predicts BT's Ian Pearson. And, says Mr Pearson assuredly, women - not men - are best suited for this shift.
After years of so called soft skills - such as communication - being sidelined, they will now play centre-stage. "People will have to focus on being people, using their emotional skills," asserts Mr Pearson - with male confidence.
And, he insists, women are instinctively good at this.
Well, not that this is new, yet the public acknowledgment will help...