Monday, June 26, 2006

Creative minds

According to a recent post in Logic + Emotion a new type of dynamic mindset is emerging:

"Individuals possessing this “New Creative Mindset” blend Analytical, Expressive, Curious and Sensual qualities into their thinking process. The result is a holistic approach to creativity that is effective across multiple touch points and experiences."

The author states that such a mind makes for a more able to create 'customer experiences' in a world where the consumer is increasingly more central. Personally I prefer to stay away from consumerist/capitalist analogies about engaging in a competative marketplace - I would rather say that an 'evolving' creative mindset is more adapted to collaborating towards a global cooperative mindset that is more receptive to fluctations in consciousness and the species information field... but thats just me!

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